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Alex Brown Luis Cavero Amedeo Giacomantonio Unni Pedersen Jung-Ho Song Tetsuma Suzuki Group 4 – Section B Strategic Analysis and Recommendations. - ppt download
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LEGO's Market Segmentation Strategy by Michaela Thompson
Everything Awesome: A Lego Search-and-find Celebration (lego) - (hardcover) : Target
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Lego´s Segmentation Strategy by Helena Sternkopf
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Marketing Strategy of LEGO Company
Marketing Strategy of LEGO Company
Target and the LEGO Group Expand Partnership with Limited-Edition Lifestyle Collection, Just in Time for the Holidays
