The crucial role of market intelligence in the development of small business marketing capabilities | Emerald Insight
Leading digital transformation through an Agile Marketing Capability: the case of Spotahome | SpringerLink
Administrative Sciences | Free Full-Text | Firm Performance among Internationalized SMEs: The Interplay of Market Orientation, Marketing Capability and Digitalization | HTML
How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis
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Sustainability | Free Full-Text | Enterprise Adaptive Marketing Capabilities and Sustainable Innovation Performance: An Opportunity–Resource Integration Perspective | HTML
Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry) | Emerald Insight
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Closing the Marketing Capabilities Gap - George S. Day
PDF) Impact of marketing capabilities on competitive advantage and business performance: research propositions
Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy - ScienceDirect
Radical Product Innovation Capability: Literature Review, Synthesis, and Illustrative Research Propositions - Slater - 2014 - Journal of Product Innovation Management - Wiley Online Library
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Marketing capabilities | The Role of Marketing Capabilities in Firm's Suc...
PDF) Marketing Capabilities in International Marketing
Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry) | Emerald Insight
PDF) A Review of Literature on the Gaps Model on Service Quality: A 3-Decades Period: 1985–2013
How marketing capabilities and current performance drive strategic intentions in international markets - ScienceDirect
PDF) Marketing capability, marketing strategy implementation and performance in small firms
closing the capabilities of marketing gap.pdf - Closing the Marketing Capabilities Gap Author(s George S Day Source Journal of Marketing Vol 75 No | Course Hero
Quo Vadis, Dynamic Capabilities? A Content-Analytic Review of the Current State of Knowledge and Recommendations for Future Research | Academy of Management Annals
Closing the Marketing Capabilities Gap - George S. Day
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